In a notable move within the cryptocurrency advertising realm, Google has recently rolled out an update to its policy that… pertains specifically to blockchain-based nonfungible token (NFT) gaming advertisements. This update signifies a significant step towards embracing the burgeoning NFT and blockchain gaming space, with certain provisions in place to ensure responsible advertising practices.
According to an official blog post from Google, these new advertising policy changes are scheduled to take effect as of September 15th, ushering in a more inclusive approach towards NFT gaming promotions. However, it’s important to note that these changes come with a set of clear guidelines and restrictions, primarily centered around the nature of the games being advertised.
Under the updated policy, Google will permit advertisements for NFT games that adhere to specific criteria. These criteria revolve around the concept of enhancing the gaming experience for players through the acquisition of in-game items. For instance, NFT games that enable players to purchase virtual apparel for their in-game characters, acquire powerful weaponry, or equip armor with enhanced statistical attributes will now be eligible for advertising on the platform. These items, once obtained, are typically consumed or utilized within the game, contributing to a user’s overall gaming experience or facilitating progress in the game.
However, it’s equally noteworthy that Google’s updated policy maintains a stringent stance against advertisements related to certain forms of NFT gaming. Specifically, the platform will continue to ban advertisements for games that involve players wagering or staking their NFTs against other players or for rewards. These rewards could encompass various forms, including cryptocurrencies and other nonfungible tokens (NFTs). Furthermore, NFT casino games, as well as any social betting scenarios that permit players to gamble or compete for real-world prizes, such as NFTs, cash, or cryptocurrency, will remain prohibited under Google’s advertising policy.
In summary, Google’s decision to revise its cryptocurrency advertising policy is a notable development within the NFT and blockchain gaming sphere. It reflects the growing recognition of the potential of NFT-based gaming while also aiming to maintain responsible advertising practices. By striking a balance between permitting advertisements for NFT games that enhance the gaming experience and curbing promotions associated with gambling or high-risk scenarios, Google seeks to contribute to the sustainable growth of this exciting and evolving sector. These changes, effective from September 15th onward, signify a significant milestone in the ongoing integration of blockchain technology and NFTs into the mainstream digital landscape.